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China's Markets, Consumer Behaviour, and Demographics

As the importance of Chinese consumers grows, it is important to understand the consumer behaviour.  Consumer Behaviour Part One

The increasing clout of the Chinese industrial worker is helping to extend the affluence of China's consuming classes.  This article from the economist explains why:  Rising Power of the Chinese Worker

For the first time, Levis has introduced a new brand outside of the USA.  To address a lower price point and attract the emerging class of middle class consumers, the new line will be priced between domestic jeans and the existing Levis brand.  This article also discusses how other global manufacturers are putting the Chinese consumer first in branding decisions.  Levis - new brand addresses price points

Credit cards (and also other forms of consumer credit) are increasing in usage.  For more:  China Marketing -Credit Cards

Western consumer tastes are (in some cases) being adopted, but the uptake rates vary widely. For more:  China Marketing - Cheese to the lactose intolerant

 In this 2007 report, Interbrand reports on how Chinese companies are moving to build their own brands, and how consumer perception of Chinese products is slowly changing.  For more:  Interbrand Report on Chinese Brands

Ikea's experience demonstrates how Chinese consumer tastes are changing.   Ikea in China

 The Economist reports on how..........Many foreign firms, of course, are doing well in China, especially at the two extremes of the value chain: things like luxury goods, fibre-optic cable and big aeroplanes on the one hand, and oil, ores and recyclable waste on the other. But in between, both explicit legal impediments and hidden obstacles continue to hamper access to Chinese customers.  For more:   Selling Foreign Goods in China

 

 

posted...July 12, 2011